Our Work

30 YEARS OF AWARD-WINNING EXPERIENCE IN GOVERNMENT, NOT-FOR-PROFIT AND ENTERPRISE SETTINGS DEMONSTRATES STRATEGIC PLANNING, COMMUNICATIONS, AND LEADERSHIP CAPACITY BUILDING EXPERTISE.

Recent Initiatives

Community Brand Development (2010-2025)
Development of new community development vision-driven brands for Bentley, Bowden, Calmar, Canal Flats, Castlegar, Chestermere, Cochrane, Crowsnest Pass, Devon, Elkford, Fruitvale, Flagstaff County (region), Fort Frances, High River, Lacombe, Lillooet, Medicine Hat, Norman Wells, Parkland County, Peachland, Radium Hot Springs, Saddle Hills County, Stony Plain, Strathcona County, Turner Valley, Wainwright (note: all brand development was strategic community direction-setting/economic development focused, and included development of a full range of marcom tactics).
Governance
• Village of Burns Lake Economic Development Corporation Formation – 2025
• Comox BIA Strategic Plan – 2024
• Didsbury Council Strategic Plan – 2022
• Clearwater County (AB) Council Strategic Mandate – 2017
• Village of Canal Flats Council Strategic Planning – 2020
•Turner Valley/Black Diamond Shared Economic Development Services Planning – 2018
• Flagstaff County Governance Planning – working with nine communities on a single-tier governance (amalgamation) direction – 2015-2017
• Foothills Regional Emergency Services Commission – strategic direction setting – 2017
• Moffat County, Colorado – multi-organizational strategic planning – 2016
• Alberta SouthWest – municipal organizational performance audits (15 communities) – 2015
• Comox Valley – economic development mentorship – 2015
• Travel Drumheller – organizational strategic mandate setting – 2014
Marketing
Direct marketing work in: Alberta SouthWest (15 communities), Ashcroft, Elkford, Calgary Regional Partnership, Canal Flats, Canmore, Castlegar, Comox Valley, Coronach, County of Northern Lights, Flagstaff County, Fort Frances, JEDI (Wetaskiwin Region Economic Partnership), Langley City, Lillooet, McBride, MD of Opportunity, Merritt, Okotoks, Parkland County, Radium Hot Springs, Salmon Arm, Shuswap, Spruce Grove, Stony Plain, Turner Valley, Wainwright.
Municipal Development Plans (AB), Official Community Plans (BC), Community Strategic Plans – 2017-present
OCPs/MDPs: Villages of Canal Flats (award-winning), Valemount, Nakusp, Radium Hot Springs, Port Alice, Slocan, Lytton, City’s of Grand Forks (award-winning), Castlegar, Chestermere, Towns of Diamond Valley, Okotoks (award-winning). Land Use Bylaws: County of Wetaskiwin, MD of Bighorn. Community Strategic Plans: Beaver County, Town of Calmar. Area Structure Plans: Town of High River. Downtown Planning: Hope, Comox, District of Clearwater
Strategic Planning/Economic Development/Tourism
•Economic Development Strategies: Huu-Ay-Aht First Nations – 2025, Village of Gold River – 2025, Langley City – 2024, Town of Comox – 2024 (including downtown enhancement action plan, waterfront enhancement plan, and industrial land strategy), Shuswap Economic Development Society – 2024, RM of La Broquerie (MB) – 2024, Town of Smithers – 2024, District of Kitimat – 2023, Sarnia-Lambton County Economic Partnership – 2023, City of Fort St. John – 2023, City of Maple Ridge – 2022, Village of Fruitvale (BC) – 2022, City of Castlegar – 2021.
•District of Tumbler Ridge Destination Management Strategy – 2025
•District of Hope Downtown Revitalization Strategy – 2024
•Mountain View Region Film Industry Brand & Promotion Website – 2024
•Village of McBride Tourism Development Planning and Marketing – 2023-2025
•Town of Comox Development Process Review – 2022
•City of Maple Ridge Tourism Strategy – 2022
•Columbia Valley Tech Strategy – 2022
•Village of Fruitvale (BC) Economic Development Strategy and Brand – 2022
•Town of Calmar Refreshed Vision: Community Strategic Plan, Communications Strategy, New Brand – 2021
•City of Maple Ridge Economic Development Strategy – 2021
•Mount Washington Resort (BC) Tourism Recovery (COVID) Marketing and Product Development Plan – 2021
•Village of Canal Flats (BC) – Economic Development Services contracts (3, 2017-2022)
•Municipality of Crowsnest Pass Large Commercial Site Development Pathway/Marketing (resulted in property sale to developer) – 2021
•Columbia Valley Community Economic Development Website Refresh (www.investcolumbiavalley.com) – Strategic Positioning and Content Development – 2021
•Town of Fort Frances (ON) Tourism Development and Marketing Plan – 2020
•Comox Valley 5 Year Tourism Plan Refresh (MRDT submission) – 2020
•Columbia Valley destination development/marketing COVID recovery/tourism strategic positioning – 2020
•Town of Okotoks Economic Development Tactical Planning and Innovation Agenda, Marketing Implementation – 2019
• Clearwater County Community-Owned Fibre Broadband Network Build Business Planning – 2019
• Big Lakes County/Town of High Prairie – Community-Owned Fibre Broadband Network Build Marketing – 2019
• Regional District of Central Kootenay Investment in Canada Grant Application for $19 M enhancement of Castlegar & District Community Complex – 2019 and 2020
• Comox Valley Winter Marketing Campaign Strategic Direction – 2018
• Town of High River Economic Development Planning – 2018
• City of Castlegar Strategic Communications Services – 2018/2019
• Comox Valley Seafood Festival Online and TV Marketing – 2018 (largest seafood festival in western Canada. Creative direction/content – 25% of all event sales generated by email marketing content)
• Athabasca County Economic Development Planning/Investment Guide – 2018
• Town of Black Diamond Community Economic Development Plan – 2018
• Swan Valley (MB) Tourism Development Plan – 2017
• Beaver County Strategic Plan – 2017
• Village of Canal Flats Foreign Direct Investment Strategy – 2017
• Town of Wainwright Investment Attraction Videos (3) – 2017
o Feature Video – “Roam, To Your Heart’s Content” – https://www.youtube.com/watch?v=1po6WJOAcKc
o Investment Video – “The Makers” – https://youtu.be/_KsgFgoWgb0
o Lifestyle Video – “Life Is Beautiful” – https://youtu.be/D4lIS4CKMQ8
• City of Castlegar Airport Lands Market Study (39 acre City-owned greenfield parcel targeted for commercial/industrial development) – 2017
• San Pedro, Belize Economic Development Plan – 2016
• City of Castlegar Wayfinding Signage Plan – 2016
• Swan Valley (MB) Economic Development Direction – 2016
• Town of Fort Frances (ON) Economic Development Direction – 2016
• Village of Canal Flats (BC) Economic Development Strategy – 2016 (subsequent managed economic development services contract through 2018)
• Swan Valley (Manitoba) Economic Development Direction – 2016
• Town of Fort Frances (Ontario) Economic Development Direction – 2016
• Paintearth Economic Partnership Society Economic Development Plan – 2015
• City of Castlegar Brand Performance Assessment and Tactical Marketing Plan – 2015
• Town of High River Economic Development Plan – 2014
• Flagstaff County Economic Development Plan – 2014
• City of Airdrie Target Sector Review and Recommendations – 2014
• Parks Canada (Mountain parks campground revitalization strategy facilitation – 2013, Townsite of Field strategic direction recommendations – 2013)
• Town of Turner Valley Economic Development Plan – 2012
• Town of Fort Macleod – industrial/commercial land development strategy – 2013
• Town of Stony Plain Cultural Master Plan Engagement – 2013
• Parkland County Economic Development Tactical Plan and Brand Development – 2012
• Village of Radium Hot Springs Community Development Vision (for OCP) and Brand Development – 2012
• City of Medicine Hat Tourism Development Plan and Destination Brand Development – 2011
• Town of Cochrane Economic Development Tactical Plan – 2010
• Town of Chestermere Community Development Visioning (for MDP) – 2008
• RISE (business development initiative of Foothills region communities – sector targeting and marketing, incl. Aldersyde corridor industrial lands) – 2007 to 2017
• Sustainable Okotoks Municipal Development Plan Policy and Document Authoring – 1998
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