A Bit About Rynic

ATake your thinking to new places. Free yourself from the constraints of average and imagine a more ambitious future. Organizations often enter plan-making processes in a constrained mindset, amidst a world of accelerating change. Staff, leaders, residents, and municipal Councils want to reach highest aspiration but sometimes the stones in the road can seem tough to tack around.

Enter Rynic (est. 2004). We are passionate about cutting through clutter, resetting frame of mind, and facilitating a range of strategic activity that open doors to new possibilities. Our business is focused on strategic planning, marketing, and communications, including brand development and management. Work has spanned government, not-for-profit, and enterprise settings.

Recently completed projects (2021-2024) include:

Economic Development Strategies: Gold River, Comox, Smithers, Kitimat, fort st. john, Castlegar, Fruitvale, Langley City, Maple Ridge, Canal Flats, Huu-ay-aht First Nations, Sarnia-Lambton County, RM of La Broquerie (MB).
Investment Attraction Strategy: Shuswap region.
Industrial Land Development Strategy: Comox, Trail region.
Tourism Strategies: McBride, Maple Ridge, Fort Frances, Mount Washington, Comox Valley.
Tourism Marketing: McBride, Salmon Arm.
BIA Strategic Plan: Comox.
Tech Strategy: Columbia Valley.
New Brands: MDs of Opportunity and Bonnyville, Norman Wells, Calmar, Bentley, Canal Flats.
Urban Planning (Community Plans): Canal Flats, Valemount, Radium Hot Springs, Slocan, Castlegar, Grand Forks, Port Alice.
Wayfinding Strategic Plan: Grand Forks.
Downtown Plans: Hope, Comox.
Development Process Review: Comox.
Council Strategic Plan: Didsbury.
Economic Development Corporation Formation: Burns Lake.
Economic Transition Grant Application (successful – $500K): Port Alberni.
Professional Training Ec.D. – Waterloo program session provider 2023, 2024.

Current (2025) Work:

Brand – Langley City Food Tech Hub, Investment Attraction Marketing: Merritt, Shuswap, MD of Opportunity, Coronach. Land Use Bylaw – MD of Bighorn. Destination Development Planning – Tumbler Ridge. Downtown Visioning: District of Clearwater.

Meet Rynic

TRANSFORMATIVE CHANGE ISN’T ABOUT HEARING WHAT YOU WANT TO HEAR, ITS ABOUT HEARING WHAT YOU NEED TO HEAR. THAT’S WHAT WE DO, BECAUSE IT’S THE ONLY WAY CHANGE AND PROGRESS HAPPENS.

CHRIS FIELDS
Principal

I remember a business card on the desk of a VP Research. It said: “Head, New Shi*.” I loved it – the aggressiveness and good humour around a mission – to create new things in the space of your expertise. It also reflects what we desperately need today. In a world of accelerating change, status quo isn’t an adequate solution. Even more than that, communities and people want to reach highest aspiration. They just need people to help them realize their full potential more quickly.

Much of my work involves community-building. Society has a problem: it has fallen out of trust with government and institutions. We need to rebuild trust. Nurturing high performance government is important.

But it’s also about us. We take the communities we live in for granted. We can’t. Long ago I used the line “where does it go, it doesn’t matter, flush it” to describe an innovative sewage treatment plant in Okotoks. We tend to naturally discount the ability of our communities to provide excellent basic services that most people in the world would be envious of. From clean water to law and order to the road in front of your house, communities provide great enablers for life happiness. In our community – with all the emotional sentiment we attach to the word “home” – lies our ability to realize a world of possibilities. In family, work, hobbies, and deeper meaning of life we pursue lies the soul of humanity. In our community, we are our most powerful in our potential.

Community-building principles work just as well in the private sector or not-for profits. Leadership principles are universal. Attitudes are a great enabler. The ability to see change as opportunity is a great enabler. Whether it’s a light-hearted-with-serious-message keynote presentation, using “plan-on-a-page” visualization, or working in a no BS style of workshop to solve a key problem, I use unconventional tools and approaches that help break free from the clutter of average. We can all be exceptional.

My Dad once said, “Acting in the service of others isn’t a matter of generosity, it’s a matter of obligation to future generations.” I guess the “die trying” mantra runs in my family.

Examples Of Our Work

33 YEARS OF AWARD-WINNING EXPERIENCE IN GOVERNMENT, NOT-FOR-PROFIT AND ENTERPRISE SETTINGS DEMONSTRATES STRATEGIC PLANNING, COMMUNICATIONS, AND LEADERSHIP CAPACITY BUILDING EXPERTISE.

Our Work

admin2025-07-15T21:24:07+00:00