Strategic Plans
COUNCIL STRATEGIC PLAN. ECONOMIC DEVELOPMENT STRATEGY. TOURISM DEVELOPMENT PLAN. THE “ONE” COMMUNITY STRATEGIC PLAN. WE EXCEL AT THESE. WHY? BECAUSE WE HATE THE DUST COLLECTOR PLAN SO MUCH. WE WANT YOU TO STEP INTO POSSIBILITIES. TO DO THAT YOU NEED A DIFFERENT KIND OF PLAN.
People make plans. Plans don’t make people. We work inside out – starting with leadership capacity building to enhance understanding of community and human dynamic. We value new ideas. We believe in ambition and differentiation. We believe great strategy solves problems. We believe plans need to have focused actions and quantitative measures. We believe plans need to visualize – on one page – where you want to head. We believe in the power of emotionally storytelling your future. People want to connect to and love your community, organization, or product. We help you do that.
Economic Development Services
ECONOMIC DEVELOPMENT STRATEGY. ECONOMIC DEVELOPMENT OFFICER CONTRACT SERVICES. 30 YEARS OF NOSE-TO-THE-GRINDSTONE EXPERIENCE MEANS YOU GET TRANSFORMATIVE RESULTS. FASTER.
Economic Development Plans: Our objective isn’t to create another plan for you, but to create an Economic Development Strategy that lays out an ambitious and actionable story of your future. Grounded in reality. Embracing new ideas and pursuing the transformative. Chewing off “doable” actions that steps well beyond pie in the sky. We know how to get you there; we have a track record of generating transformative plans and we have won awards for this work along the way.
Five plan-making words create potential for communities to reach highest aspiration: 1) Strategy – must be differentiated and focused and convey the big picture, with specific actions designed to overcome a defining challenge/opportunity; 2) Simplify – to create simple visualization and messaging of a Plan people will notice; 3) Storytell – to create a marriage between strategic objective and the story a community tells in the marketplace; 4) Tangibility – realistic actions, and performance metrics folks can gauge relative success against; and 5) Ambition – most people want to be proud of and inspired by their “home.”
Six focus areas set us apart from others in municipal plan-making: 1) We craft vision statements that can be actioned and measured against; 2) We visualize strategic direction on a single page that readily communicates with audiences; 3) We develop quantitative performance metrics and recommend a Report Card template to measure progress against; 4) We rank-order core strategies and actions to focus effort; 5) We generate a short-form plan output that communicates visually, emotively, and factually; and 6) We employ marketing principles in community engagement to create the “real” discussions people want to have while avoiding “another meeting syndrome.”
Economic Development Services: Like our current work in Canal Flats, BC – we can serve as your outsourced Economic Development Officer. When you just want to get things done, call us.
Brand Development
STATUE OF LIBERTY MAKE WAY FOR THE STATUE OF ORIGINALITY. IN A WORLD OF CHOICE, YOU NEED TO STAND OUT FROM THE CROWD. NOT EVERYONE WILL LOVE YOUR COMMUNITY…GET OVER IT. CONNECT WITH WHAT MAKES YOU DISTINCT. CONNECT WITH AUDIENCES WHO LOVE YOU FOR WHAT YOU ARE. USE YOUR BRAND TO EXPRESS THE COMPELLING STORY OF YOUR FUTURE. IN A NOISY WORLD OF FLUFFY CAT AND YARN VIDEOS SNAGGING ALL THE ATTENTION, GET OUT THERE WITH YOUR ORIGINAL MARKETING TO CONNECT TO THOSE YOU NEED TO BRING VISION TO LIFE. SIMPLE TO SAY…HARD TO DO. LET OUR 30 YEARS OF EXPERIENCE HELPS YOU ACHIEVE YOUR AMBITIOUS.
For more information: Community Brand – Rynic Solutions
Strategic Communications
30 YEARS GENERATING IMAGINATIVE FORMS OF EVERY KIND OF COMMUNICATION – BE IT WEBSITE, PRESS RELEASE, FEATURE STORIES, ADVERTISING, OR VIDEO – HELPS YOU CUT THROUGH THE CLUTTER TO GET BETTER RESULTS FASTER.
“Simplicity is the ultimate sophistication.” So said Leonardo Da Vinci. Communications is an art not a check box. More is not better. Cliche that everyone else uses makes you no different than anyone else…just noise. Our words and images are the most powerful tools we have to influence attitudes and behaviours – which lie at the core of organizational performance and the bottom line. Great communication is a mirror of strategic vision that is ambitious, connecting everything you say to the audiences you need to bring vision to life. Great communications is about forming the emotional bond with people you need to move your yardsticks. Communications is an investment in your positive future.
“We would borrow a toilet, and take it to Sustainable Okotoks presentations. Sitting on the toilet we would deliver the ‘throne speech’ on sustainability beginning with a biography on toilet inventor Thomas Crapper – to simplify and make more compelling the linkage between our resources and our common future. And it was typical of how we approached plan-making and implementation: creative, disarming, honest, irreverent, highly entertaining, thought-provoking, and mind-stretching. To engage people in thinking about the future, and ‘doing things’ beyond the talk, we understood the relationship between being compelling in talk, and achieving the compelling in action.”
In 1998, the Town of Okotoks became one of the first municipalities in the world to establish a growth model linked to infrastructure development and environmental carrying capacity (Sheep River) when it adopted a new Municipal Development Plan. Communications creativity, which Chris led, was central to formation and implementation of the vision. More than 100 initiatives have been undertaken, many of them ground-breaking. Winner – eight provincial, national, and/or international awards – Sustainable Okotoks Policy- 1998-2006.
More Expertise
Brand Strategy
Visual Identity
Web Creative Direction/Content
Marketing Campaign Creative Direction
Wayfinding Signage Programs
Feature Story Writing
Annual Reports
Web/Advertising Copy
Brochures
Advertising
Marketing Strategy
Tactical Marketing Plans
